According to the latest report by IMARC Group, titled “Mobile Advertising Market: Global Size, Share, Revenue Statistics, Research Report & Forecast 2021-2026”, the global mobile advertising market size exhibited strong growth during 2015-2020. Looking forward, IMARC Group expects the global mobile advertising market to reach a value of US$ 269.1 Billion by 2026, exhibiting strong growth during 2021-2026. Mobile advertising is a type of advertising which promotes products or services through the use of mobile devices and wireless connections. It is a subset of mobile marketing and is embedded in mobile websites, downloaded apps, as well as games. They are generally compact in size as they are optimized for smaller displays. This marketing strategy collects personal data such as browser history, along with location services, which are further utilized to personalize advertisements based on the preference, habits and location of the user. Apart from this, these mobile advertisements can also display tailored ads when the user is close to certain stores. This form of digital advertising usually consists of short message service (SMS) texts, text taglines, web banners, and audio/video ads, interactive mobile videos, linear ad breaks and sponsored mobile applications.
As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviors of the consumers globally–our estimates about the latest market trends and forecast values after considering the impact of this pandemic.
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Global Mobile Advertising Market Trends:
Significant advancements in mobile technology, coupled with increased usage of mobile and cellular phones in the daily lives of consumers, is one of the key factors driving the market growth. This has consequently led to a decrease in the average selling price (ASP) of smartphones, which is creating growth opportunities for mobile advertising. Apart from this, the increasing penetration rate of high-quality internet connection on a global level is also providing a thrust to the market growth. The rising popularity of social media and online shopping portals amongst the millennials has led vendors to penetrate the market and expand their consumer base effectively. Furthermore, governments of several countries are taking initiatives to promote digitalization in their respective countries, which is expected to create a positive impact on the market growth. Other factors driving the market include inflating disposable incomes, rising number of mobile applications for various purposes such as shopping and gaming, and affordable data plans.
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Competitive Landscape With Key Players:
- The competitive landscape of the market has also been studied in the report with the detailed profiles of the key players.
- Google LLC
- Millennial Media LLC (One by AOL)
- Facebook, Inc.
- Microsoft Corporation
- Twitter, Inc.
- Yahoo! Inc.
Market Breakup by Platform:
- Social Media
Market Breakup by Device:
Market Breakup by Industry:
- Financial Services
Market Breakup by Region:
- Asia Pacific
- The Middle East and Africa
- Latin America.
Key highlights of the Report:
- Market Performance (2015-2020)
- Market Outlook (2021-2026)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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